![]() You can also use EDDM postcards, which will deliver your message to every door in a specific neighborhood. Using direct-mail postcards is an effective way to share a special offer with your mailing list. Postcards are one of the most affordable ways to promote your business, product or event. So which print products are the best for enhancing your email marketing program? The following printed pieces are terrific ways to encourage email sign-ups and boost sales for your business: Postcards When a potential customer is online, he or she faces a ton of distractions and a variety of ads from your competitors on the same page. When a potential customer holds your printed piece, they are interacting with your message, your ad, your offer. You can place your print marketing wherever your target audience is. ![]() Whether it’s a sticker, brochure, business card or coaster, your printed piece isn’t limited to a computer screen. Your potential customers can hold on to your printed piece to refer back to it, unlike a social media ad that disappears from your feed (and your mind) within minutes. Print marketing is physical - your prospects can touch it and feel it. Print marketing allows you to focus on your specific audience with direct mail or placement, which increases your chances of earning email subscribers and making sales. There are four major benefits to using print marketing to enhance your email marketing: 1. It’s easy to reach your target audience And if it’s good enough for those big guys, it’s good enough for your business, right? That’s why online companies like Google, Facebook and Microsoft use print marketing. You don’t have to choose between them because the two can - and should - work together. When joined, email and print marketing can expand your email list, increase brand awareness and grow your business. But you know what’s better? Combining email marketing and print marketing. Email and print marketing are like peanut butter and jelly, peanut butter and chocolate, or just about anything with peanut butter. If you’re looking to connect with customers and share important information, email marketing is great.
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